AI-powered healthcare marketing · Since 2006

Marketing that fills the surgical schedule.

Denali Creative is the healthcare marketing agency for ophthalmology, LASIK, cataract, dental, and elective practices — AI search visibility, advertising, websites, 4K video, and phone training, all measured in booked consultations rather than clicks.

Book a free strategy call Model your practice's numbers
Healthcare only, since 2006In-house 4K studioFree 30-minute strategy call
Ask Denali · Live
›
Type your situation, or tap an example above

✓
✓
✓
✓
We report on booked consults, not clicks.
Scroll
ASCRS & ASOA speaker2026 ASOA video course instructor
In ophthalmology since 2001Practice marketing & business development before the agency
In-house 4K studioDoctor explainers, patient education, YouTube
Measured in consultsCall tracking, lead scoring, cost per booked consultation
Trusted by practices nationwide

The practices behind the work.

OPHTHALMOLOGY · DENTAL · ELECTIVE

Azure Eye Center Ophth
Berg-Feinfield Vision Correction Ophth
Village Dental Dental
Westlake Eye Specialists Ophth
Hammons Family Dental Dental
Seibel Vision Surgery Ophth
Smile Maker of Texas Dental
Insight Eye Center Ophth
Ethos Advanced Dental Dental
NY LASIK Ophth
Spring Valley Dental Care Dental
California Retina Consultants Ophth
Selected work

Websites built around real practices.

Fast, Core-Web-Vitals-clean medical sites with one job: turn a searching patient into a scheduled consultation.

Explore the full portfolio →

Latest insights

What we are seeing in practice marketing right now.

Notes from the work: phone training, AI search, CE rules, and what actually moves the surgical schedule.

All articles →
Practice economics engine

What is your marketing actually worth?

Move the sliders to your practice's numbers. The model connects budget, cost per lead, and conversion rates to procedures and revenue — the same math we use in a strategy call.

$9,000
Ad spend + media, per month
$130
Per refractive-intent lead
45%
How many leads book a consultation
35%
How many consults convert to a case
$4,200
Both eyes, blended
Projected monthly revenueLive
$45,796
$550K / yr projected
01Qualified leads69
02Consults booked31
03Procedures10.9
5.1×Return on ad spend
$825Cost per patient
Review my practice's opportunities

Illustrative model, not client results. Excludes practice costs and agency fees. Not a forecast or a guarantee.

What we do

Every step from the first search to the signed consent.

Most agencies stop at the click. We build the whole route — including the phone call, the coordinator, and the follow-up — because that's where elective cases are won or lost.

01

Get found

SEO, local search, and answer-engine optimization so Google and AI assistants recommend your practice by name.

SEOAEOLocal SEOContent
Search marketing → 02

Generate inquiries

Procedure-specific Google Ads and landing pages tuned to intent and payor mix, managed to cost per booked consult.

Google AdsLanding pagesCall tracking
Advertising → 03

Build confidence

Medical websites, doctor videos, and patient education that help people choose you before they ever call.

Web design4K videoPatient education
Websites & video → 04

Convert the call

Phone and coordinator training, lead response, and conversion analysis that turn inquiries into scheduled surgery.

Phone trainingSales trainingLead response
Practice growth →

How we workA clear route from diagnosis to growth.

Find the opportunity

Review your market, current marketing, and patient-inquiry process.

Build the plan

Set priorities around your procedures, capacity, and goals.

Prepare and launch

Build campaigns and content, verify tracking, train the team.

Measure and improve

Track inquiries, consults, and acquisition cost; refine monthly.

Specialties Ophthalmology LASIK & refractive Cataract & premium IOL Dentistry Dental implants Cosmetic dentistry Plastic & cosmetic Dermatology
Paul M. Stubenbordt speaking at the ASOA annual meeting
2001In ophthalmology
since
About our founder

Two decades in the exam lane, not just the ad account.

Paul Stubenbordt has worked in ophthalmology since 2001 and founded Denali Creative in 2006. He's run practice marketing, optometric outreach, and business development from the inside — so the plan accounts for how your front desk, coordinators, and surgeons actually work.

Paul M. Stubenbordt
Founder · President & CEO
  • ASCRS & ASOA annual meeting speaker
  • 2026 ASOA video course instructor
  • Host, The Marketing Doctor (YouTube)
  • Refractive & premium IOL sales training
  • Phone & coordinator training
  • Optometric co-management outreach
Work with Paul's team Meet Paul and Denali
Video & patient education

Help patients get to know you before they call.

Our in-house 4K studio produces the assets that build trust first — doctor explainers, patient testimonials, procedure education, and YouTube content engineered for search and AI answers.

Doctor explainersPatient testimonialsProcedure educationYouTube strategySocial cutdownsOn-site shootsScripting & teleprompter
Watch The Marketing Doctor on YouTube
The Marketing Doctor episode thumbnail The Marketing Doctor · Latest episode
Questions

Straight answers.

What does a healthcare marketing agency do?
A healthcare marketing agency helps medical, dental, and elective-surgery practices attract and convert new patients. Denali handles search (SEO and AEO), Google Ads, website design, video production, and the phone and sales training that turns inquiries into scheduled consultations.
Why specialize in ophthalmology and dental marketing?
Elective procedures such as LASIK, premium IOL cataract surgery, dental implants, and cosmetic dentistry have a distinct patient journey: high research intent, price sensitivity, and a consultation step that decides everything. Twenty years inside these practices means we already know the procedures, the objections, and the economics.
What is AEO and why does my practice need it?
Answer engine optimization (AEO) structures your website and content so that Google's AI Overviews, ChatGPT, Perplexity, and similar assistants can understand and cite your practice when patients ask them for recommendations. It complements traditional SEO rather than replacing it.
How does Denali use AI in marketing?
AI accelerates research, content development, video editing, and campaign analysis. Experienced healthcare marketers direct the work and review everything before it reaches your patients.
How do I get started?
Book a free 30-minute strategy call or request a free marketing audit. You'll get a clear read on your market, your patient-inquiry process, and where the biggest opportunities are — with no obligation.
Start the climb

Find your practice's next growth opportunity.

Start with a free 30-minute strategy call about your goals, your market, and where your patient-acquisition process could improve.

Book a strategy call Request a free marketing audit